Hi there, I'm James 👋
UX/UI DESIGN
Student Productivity Mobile App

Plus 1
UX/UI DESIGN
Agent Knowledge Management System

LEARNING EXPERIENCE DESIGN
AR Game Based Learning experience positively impacting Learner Motivation

Cosmic Cards
UX/UI DESIGN
Modernising national logistics through automation

RouteMate
Hi, I'm James! 👋
Lead Product Manager with a product design background, at my best tackling complex, meaningful problems alongside smart, curious people.
Born and raised in Bristol with a six-year detour in Ireland, I’m a husband, dad of two brilliant little humans, and a lifelong boy band fan with confidently questionable music recall.
Over the past 14 years I’ve worked across UK Government and global technology companies, leading products spanning trust and safety, AI-powered internal platforms, fraud, learning and operational performance. I’ve learnt that the best products emerge where user needs, technology and organisational change come together.
I enjoy bringing clarity to ambiguity, aligning multidisciplinary teams around a shared goal, and turning evidence into practical, scalable products. My background in product design helps me rapidly explore ideas, collaborate closely with engineers and designers, and validate assumptions before investing in delivery.
I care deeply about building responsible AI, designing with empathy, and creating products that protect people, empower teams and deliver measurable outcomes.
Curious by nature. Collaborative by default. Impact-focused always.
My experience 💼
Some of the organisations that
I have impacted so far

Meta
Product Management & Design,
Performance Enablement

Product Management,
Trust & Safety

Government Digital
Product Management,
Digital Transformation

Product Management,
Trust & Safety

Product Development,
Trust & Safety (YouTube)

Royal Mail
Program Management,
Digital Transformation
My expertise 💡
UX & Prototyping
Rapid prototyping and intuitive design that bring product ideas to life fast.
Digital Transformation
Streamlining workflows and automating inefficiency to boost cost and operational impact.
XFN Leadership
Leading and coaching diverse teams, with and without formal authority.
Responsible AI
Building evaluation frameworks and human-in-the-loop design that earn user trust.
My favourite tools 🛠️
My toolkit to success blends product strategy, AI-informed decision making, and design craft
Design
Rapid Prototyping
User Research & Testing
UI/UX Design
Accessibility & Inclusive Design
Development
Agile
C++ / C# / R / SQL
HTML / CSS
Spatial Computing (AR / VR / MR / XR)
Product
Strategy & Roadmapping
Discovery, Evaluation & Experimentation
Senior Stakeholder Engagement
Cross-functional AI Product Delivery
Testimonials 🙏
"Working with James was an absolute privilege.
He has a rare ability to balance strategic vision with meticulous attention to detail, consistently identifying opportunities to enhance processes and drive meaningful impact."
Erica S. - Head of Policy, Twitter
Erin W. - Product Manager, Meta
Anthony R. - Head of L&D, Meta
"What sets James apart is his engaging style, he doesn’t just provide answers; he works closely with teams and clients to co-create impactful solutions that are both practical and effective.
His ability to blend data-driven insights with real-world business needs ensures that the changes he implements drive measurable improvements."
Aaron B. - Managing Director, Parcelforce
David W. - Commander, Ministry of Defence
"I've had the pleasure of collaborating with James, and l've been consistently impressed by his design skills.
His ability to critically assess business and project needs, design and develop innovative solutions to scale our learning and performance support strategy has been a game-changer and deliver business impact."

